This rehydrating drink wanted to expand its market by expanding the uses of its product.

Through surveys and digital research, we found that people used the drink while playing sports, healing from illness, and recovering from hangovers.

We created a content campaign focused on moments of consumption and popular culture.

Buzzfeed made a note about the impact of the campaign that you can read here.

Weekly we analyzed results to identify the degree of public adoption. If necessary, optimizations and adjustments were made in short response periods.