Julio Regalado is an advertising campaign with a long tradition in Mexico. Every year it has the challenge of innovating and adapting to new markets.

Back in 2012, the campaign was looking to expand to digital media.

I researched the main character of the campaign to identify his energy and characteristic humor. I then adapted those results to new formats.

Innovative communication campaign at the time that started from the idea that Julio Regalado took over the social networks of the supermarket (La Comer) to communicate its best offers.

Merca 2.0 made a note about it that you can see here..

We analyze digital behavior for continuous improvement.