MANZANILLA SOPHIA

Problem

This eye drop brand wanted to expand its market through expanding the use of its product.

Process

I investigated the captive audience of their social networks and detected patterns of use that we then converted into content to reinforce the behavior.

Solution

Communication campaign based on the uses that the audience gave to your product.

Follow up

We analyze the results weekly to measure the degree of acceptance of the audience. This allowed us to optimize and improve.