This arboriculture office had problems in its commercial approaches due to the complexity of the service.

Key users are architects, builders, gardeners, governments and civil associations.

Through interviews, webinars, and workshops, I learned about their needs and identified the benefits of the service for them.

I studied their processes from the inside to help them categorize their services by user and create materials to have better commercial approaches.

Then, in Adobe XD, I simplified and designed the information flow to fit their needs.

An informative website about the service. Commercial presentations according to the target and a content strategy that reinforces previous efforts.

Due to the great diversity of users, it was necessary to innovate in formats, content and ways of communicating the benefits of trees.