This avocado industry leader wanted to take his business to the next level by offering export-ready processed product. However, they were not sure of the best way to do it.

We interviewed buyers in supermarkets, restaurants and exporters to identify the key benefits of the product, their key words and their digital habits.

I went to the factory in Michoacán, Mexico to understand the industrial processes of the product in order to communicate its competitive advantages to buyers from all over the world.

Then, in Adobe XD, I mapped out the proper information flow to clearly communicate the service and generate leads.

We created an informative website, in English and Spanish, aimed at generating leads.

The texts clearly and simply communicate the benefits of doing business with the company.

After an analysis of a google campaign results, we add a downloadable tool to generate a database in exchange for a catalog of services.